For founders, leaders and high performers

For founders, leaders and high performers

Lead it your way.

Lead it your way.

I help you get clear on what needs to change, make the hard decisions, and lead, work and live in ways that fit you, not the way everyone says you’re supposed to.

I help you get clear on what needs to change, make the hard decisions, and lead, work and live in ways that fit you, not the way everyone says you’re supposed to.

Six years at Google. Two at Amazon. CPO at a listed company. A decade working with startups and Fortune 500s. ICF-accredited coach.

Trusted by leaders from

Trusted by leaders from

Trusted by leaders from

What brings you here?

You’re capable. Something’s still in the way. Pick the one that sounds like you.

The startup I run

The company has grown. Too much still comes back to you.

Get the company moving again, with a leadership team that can carry more.

The transformation I’m leading

You’re responsible for change. You don’t have all the answers.

Get your leaders on one plan, and turn the AI pilots into real change.

The life and work I’ve built

It’s working on paper. So why does it feel like this?

Work out what you want, whether that’s more, less or something different, and go after it.

The way I work

You know you can do it. But why is it so hard?

Stop fighting yourself, and build a way of working that fits your brain.

What matters when intelligence gets cheap?

AI comes up in almost every conversation I have now: what to build, how to organise, what work still matters, and what any of us should do next.

I’ve watched it grow up. I studied AI at university in the 1990s, when it was mostly a clever tool for games. Demis Hassabis had written the AI for one of them, Theme Park.

In 2015, a friend from Google joined DeepMind, the company Demis had co-founded, and helped build AlphaGo. Extraordinary, but still a game.

In 2022, ChatGPT arrived, and AI started to look useful. I wondered if it could be as important as the web or mobile.

Then, this year, it got personal. I started talking my thinking out loud, and it worked with me: interviewing me about how I think, helping me rebuild my website, writing code I could never write myself.

Most days now, I come upstairs to make a coffee, already buzzing from what we’ve just done, and tell my wife all about it. I talk better than I write. Now it helps me shape what I say, and it still sounds like me.

As intelligence gets cheap and plentiful, the things only people can do matter more: judgement, courage, emotion, connection, knowing what you want and deciding what matters.

The leaders who thrive will be those who get better at being human.

That’s the work I do.

Where does that leave you?

If you’re leading a business through it: Transformation →

If you’re running a startup and AI just made everything more urgent: Startups →

If you’re watching your world change fast and wondering where you fit: What’s next? →

If you’re seeing a chance to finally make the most of how your brain works: ADHD →

Find what’s getting in your way, in five minutes

Answer a few questions about the last few weeks, and get straight answers: what’s getting in your way, what you’re already doing well, and practical advice to try this week. Pick the one that sounds like you.

The startup I run

Why has your startup slowed down?

The transformation I’m leading

Why is your transformation stuck?

The life and work I’ve built

Successful, but something’s not right?

The way I work

Why is the easy stuff so hard?

Results

Clients have made hard career decisions, stepped into bigger roles, led their teams better, clarified their strategy and changed ways of working that weren’t sustainable.

What clients say

“

Shared direction, real action.

Richard helped us get clear and move forward, both as a leadership team and as individuals. His strategy facilitation gave us a shared direction, and his coaching helped us turn that into real decisions and action. I'd recommend working with him to any CEO or exec team dealing with complexity and change.

Hessam Lavi

Hessam Lavi

CEO & Co-Founder

Climatiq

“

From mess to efficient execution.

Our company's operating system? Well, it was a bit of a mess, to be honest. But Richard came in, rolled up his sleeves, and helped us sort it out in no time. … We've seen a real boost in how efficiently we operate thanks to him.

Rob van den Heuvel

Rob van den Heuvel

CEO & Co-Founder

Sendcloud

“

Stepping up to a new level.

The conversation I had with Richard got me to an insight I definitely wouldn’t have reached on my own. It’s going to shape how I show up and the impact I make as I step into this new role... I recommend him extremely highly.

Bella Bardswell

Bella Bardswell

Senior Director

Sage

“

He's someone who actually listens.

Richard skips the buzzwords, and helps you see things from an angle you hadn’t considered... A conversation with him always leaves you with clarity you didn’t have an hour earlier.

Alberto Grazi

Alberto Grazi

Engineering Leader

Google

“

Shared direction, real action.

Richard helped us get clear and move forward, both as a leadership team and as individuals. His strategy facilitation gave us a shared direction, and his coaching helped us turn that into real decisions and action. I'd recommend working with him to any CEO or exec team dealing with complexity and change.

Hessam Lavi

CEO & Co-Founder

“

From mess to efficient execution.

Our company's operating system? Well, it was a bit of a mess, to be honest. But Richard came in, rolled up his sleeves, and helped us sort it out in no time. … We've seen a real boost in how efficiently we operate thanks to him.

Rob van den Heuvel

CEO & Co-Founder

1:1 coaching

Series C VP Product

From defending his team to partnering his peers

Read more

+

Newly promoted head of people and operations

From tiptoeing around resistance to leading as herself

Read more

+

Chief of staff, PE-backed tech startup

Turned down the prestigious role, and took the one she wanted

Read more

+

Senior manager, Fortune 100 tech company

Stuck at the same level for years, then moving

Read more

+

Series C VP Product

From defending his team to partnering his peers

Read more

+

Newly promoted head of people and operations

From tiptoeing around resistance to leading as herself

Read more

+

Teams and companies

Transformation

Nestlé Purina

Nestlé Purina PetCare, European customer supply-chain team

Two proposals signed off and put into action

Read more

+

Startups

Series D data SaaS scale-up, about 250 people

OKRs that took the company up-market

Read more

+

Transformation

European software group, 76 product managers

From running projects to making the business case

Read more

+

Startups

Series D SaaS startup

OKRs that worked after a failed first attempt

Read more

+

Transformation

Nestlé Purina

Nestlé Purina PetCare, European customer supply-chain team

Two proposals signed off and put into action

Read more

+

Startups

Series D data SaaS scale-up, about 250 people

OKRs that took the company up-market

Read more

+

How I work

We start with what you want to change, what’s happening now and what seems to be getting in the way.

Sometimes it’s a better tactic.

This might be a decision, clearer priorities or a difficult conversation.

Sometimes a new strategy.

This is when what you’re doing is never going to work, even if you do it both harder and smarter.

And sometimes it’s to stop trying to be someone you’re not.

This is the hardest to see: trying to solve the problem by becoming the leader, professional or person you think you’re supposed to be.

My job is to help you work out which one you’re facing, and act on it.

I've been there

I spent six years at Google, then two at Amazon, where I led a 100-person organisation. Since then I’ve worked with founders, senior executives and leadership teams, from startups to the Fortune 500.

So I know what it’s like to make hard decisions with incomplete information, lead people smarter than me, and work in places full of opinions about what a good leader should be.

I’ve also had to work out how my own brain works best, and what I actually want from work, not just what looks good on paper. That’s made the biggest difference of all.

I’m ICF-accredited, and I’ve been an operator, an executive and a consultant. Today I bring all of that to my coaching.

I've been there

I spent six years at Google, then two at Amazon, where I led a 100-person organisation. Since then I’ve worked with founders, senior executives and leadership teams, from startups to the Fortune 500.

So I know what it’s like to make hard decisions with incomplete information, lead people smarter than me, and work in places full of opinions about what a good leader should be.

I’ve also had to work out how my own brain works best, and what I actually want from work, not just what looks good on paper. That’s made the biggest difference of all.

I’m ICF-accredited, and I’ve been an operator, an executive and a consultant. Today I bring all of that to my coaching.

I've been there

I spent six years at Google, then two at Amazon, where I led a 100-person organisation. Since then I’ve worked with founders, senior executives and leadership teams, from startups to the Fortune 500.

So I know what it’s like to make hard decisions with incomplete information, lead people smarter than me, and work in places full of opinions about what a good leader should be.

I’ve also had to work out how my own brain works best, and what I actually want from work, not just what looks good on paper. That’s made the biggest difference of all.

I’m ICF-accredited, and I’ve been an operator, an executive and a consultant. Today I bring all of that to my coaching.

Next steps

Book 20 minutes

Free, confidential, no preparation needed.

We talk it through

What’s happening, and what you want to change.

We agree the next step

Usually a Deep Dive, to get properly into what’s going on.

The Fast Brain Coach

Executive coach for founders, leaders and high performers

© 2026 Russell and Company SARL-S. All rights reserved.

The Fast Brain Coach

Executive coach for founders, leaders and high performers

© 2026 Russell and Company SARL-S. All rights reserved.